July 9, 2010, Newsletter Issue #18: Available Precious Metals for Custom Jewelry

Tip of the Week

What makes custom gemstone rings, necklaces, and earrings stand out even more is the ability to select from a wide range of precious metals that can be used to hold and showcase different types of gemstones. While the gemstones usually get the most attention in custom jewelry, it is the precious metals that complement and highlight the gemstones for a bigger effect.

Typically, the most commonly used precious metals for custom jewelry are gold (white, yellow, and rose), silver, and platinum. Despite the popularity of platinum and silver in recent years, gold remains the standard precious metal of choice due its beauty and symbol of wealth. White and rose gold are variations on gold that have been created by mixing in other metals to create a new color. Silver is more plentiful and creates a more subdued look that can create intense contrasts and drama with certain deep gemstone colors. Because it is rarer, platinum tends to be the most expensive precious metal. As a good choice for custom jewelry, it is able to hold gemstones more securely, does not wear away or fade, and is hypoallergenic.

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